In 2010, enterprise software company SnapLogic tried an entirely new business model that was wildly popular in the consumer world: “freemium.” All the cool consumer apps like Spotify ...

Video editing app Captions is looking to cash in on uncertainty around TikTok and ByteDance’s video editing app CapCut’s future in the U.S. by turning to a freemium model. The app, backed by ...

The freemium model has gained momentum on mobile, thanks to early popular games like "Angry Birds," but now it's spreading elsewhere. While watching a review of "LittleBigPlanet 3," a new game for ...

Magazines are one more category that is taking advantage of the freemium pricing model. GigaOM didn’t envision this exactly back in February when Apple let in-app subscriptions into the stores.

would it be a good idea for you to offer a freemium marketing strategy or a premium revenue model? Consider the appropriate response deliberately on the grounds that the achievement of your mobile ...

Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013 ...