With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Roblox's ad revenue has the potential to add a boost to its bookings, providing an immediate way to recognize high-margin revenue upfront. Yagi Studio/DigitalVision via Getty Images.

Rewarded Video ads allow users to opt in and watch up to 30-second ads within Roblox games and experiences. In turn, the users get in-game benefits from the ad publishers.

Thus far, Roblox’s ad business has been focused on promoting branded experiences and activations within its platform. Brands have created 240 such activations to this point, including full-scale ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option.. Per the ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...