DoubleVerify (DV) reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a ...

Source: AudiencePlay Recognize and fight ad fraud . Over the past year, ad fraud schemes have caused publishers and advertisers to lose a lot of money. The digital ad industry suffered an estimated ...

Meanwhile, in a recent note, Ned Davis Research wrote that its Global Recession Probability Model now sits at 98.1%. The only other times the firm's indicator was at that level were in 2020 and ...

The early 1990s recession, the early 2000s recession, and the 2008 Great Recession offer clues for what the next recession might look like. Betting markets currently are pricing a 35% chance of a ...

Wall Street is raising the probability that the US economy will slip into a recession, with some economists seeing 50-50 odds.That's as President Donald Trump shows no signs of backing down on his ...