4. Research. Once you’ve chosen your topic, it’s time to dig a bit deeper to gather the needed information you need in order to produce a good piece of content.

In the last few months, I’ve written 20 pieces that have been viewed over two million times. Here are the steps I take to writing shareable content.

Writing is a process – a set of predictable, repeatable steps in the journey to the finished work. While there are probably as many processes are there are writers, here are some of the ...

A 10 Step Process for Writing Copy That People Will Read. ... This covers the details of your copy–what you want the customer to know in order to entice them. ... Step 7: Decide on a writing style.