Psychographic segmentation involves grouping customers based on interests, values, or personality traits. Some examples include: Interests: Grouping customers by interest can help you include ...

The segmentation of consumer markets requires the creation of sub-groups from a larger population to more specifically target ... psychographic segmentation is about how consumers live their lives.

Psychographic segmentation. This is a strategy that takes into consideration the lifestyle of people, their activities, interests, as well as opinions to define a market segment.

Balancing Demographic, Psychographic & Technographic Data to Deliver Personalized Marketing. The CMO of GoDaddy uses all three types of data to deliver personalized marketing to an audience of ...

ATLANTA - Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association.