Data analytics has evolved beyond traditional forecasting and budgeting. It has become an active decision validation engine.

GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI. The post A guide to attribution models in GA4 appeared ...

In today’s extremely competitive, data-rich business world, decision-making is not enough unless you rely only on intuition. Corporations should be equipped wit ...

Large language models (LLM) and generative AI (genAI) are proving increasingly strategic for enterprises across all ...

Digital twins are a virtual copy of a real-world system. They are a transformative tool that can assist scientists across ...

Key Takeaways Discover the role of data science in transforming the fintech industry. Understand how data analytics drive ...

Your home's thermostat relies on a sensor to determine when to switch the heat or air conditioning on or off. These wireless ...

Cibaca Khandelwal, an AI engineer and data scientist, focuses her work on improving the accuracy, transparency, and usability of predictive analytics for decision-makers.

A proactive strategy integrates advanced technology, predictive modeling, data-driven decision-making and adaptive ...