Though it superficially works, the UX community has been strongly opposed to the usage of dark patterns in design. They are commonly seen as unethical design practices that are detrimental to UX ...

First, what is dark UX? It's pretty much any sort of pattern or practice [of design] that will cause a deceitful effect. It will trick the user into doing something that they don't want to do ...

Anti-patterns can be hard to spot ... One of the original premises for UX practitioners was that experience design needs to come first and be treated separately from the technology that underpins ...

By Kishor Fogla In a world where artificial intelligence is quickly becoming the co-pilot for every creator, coder, and ...

In today's digital-first financial landscape, designing for fintech requires more than just aesthetic appeal. With 78% of ...

The Centre is working to address the issue of UI/UX design strategies on e-commerce apps known as "dark patterns" that are used to influence consumer behaviour. NDTV decodes several of these sneaky ...

Mobile UX design has evolved from being a cosmetic concern to a core business strategy. As digital experiences become the primary customer touchpoint, organizations are shifting toward mobile-centric ...

UX design customer metrics can help you quantify ... There shouldn't be any "dark patterns" or confusing interactions that might frustrate users. The user interface should be easy to see with ...

UX Data Scientist Our data scientist is a master of many quantitative techniques. They focus on identifying patterns in usage and deduce the implications for our products’ design. They establish ...