Descriptive analytics: data that provides information about what has happened in your company. Think about a monthly sales report, web hit numbers, marketing campaign rates, etc. They give you ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

OpenOffice cannot generate some standard descriptive statistics, such as quartile skewness or median derivation. For these more specialized statistical measures, use a dedicated statistics program ...

Brands today have huge amounts of data on their customers. When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive ...

Some examples. While descriptive data used as part of my account profile (that only I can see) creates linear value, the description of another service provider in a directory creates exponential ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and ...