Descriptive analytics: data that provides information about what has happened in your company. Think about a monthly sales report, web hit numbers, marketing campaign rates, etc. They give you ...

In some cases, this process involves performing ... revenue to the number of products sold in any given week. This descriptive data can then help stakeholders form insights and make decisions ...

OpenOffice cannot generate some standard descriptive statistics, such as quartile skewness or median derivation. For these more specialized statistical measures, use a dedicated statistics program ...

Brands today have huge amounts of data on their customers. When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive ...

Mark Peter Davis is a New York City VC and member of the DFJ Gotham Ventures team. This post originally appeared on his blog, and it is republished here with permission. The five key types of IT ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and ...