Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments.

Through detailed discussion of a methodology developed to quantify destitution in rural Ethiopia, the paper raises a number of issues and ideas concerning the integration of qualitative and ...

A key ingredient of your metrics plan is to identify a potential set of qualitative and quantitative measures that can be used to identify whether and how your solution is addressing the business ...

The quantitative techniques that we explored in this post do not completely replace a traditional approach to qualitative research with focus group data. Using a quantitative approach, however, can ...

The idea behind quantitative analysis is to measure things; the idea behind qualitative analysis is to understand them. The latter requires a holistic view and a fact-based overarching narrative.

In its new iteration, NSSE measures engagement via four “ ‘Engagement Indicators,’ representing broad dimensions of the student experience associated with learning and development”: academic challenge ...

These quantified measures are key for augmenting human performance, mitigating injury risk, and providing relevant feedback to subject matter experts. This talk will overview some of the ongoing ...