A good website structure can improve the user experience, leading to high conversions too. Zappos, an online retailer specializing in shoes, clothing and accessories, is one of the leading e ...

The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues here.

Site structure and internal linking are key foundation elements for any SEO strategy. Learn more about how to establish a strong foundation.

The two most common types of site structure are deep and flat. Deep sites create a long path of links to access detailed content. Flat structure requires a minimal number of clicks to access any page.

The structure and design of a B2B company’s website play a crucial role in influencing potential clients and driving conversions. According to McKinsey, more than 80% of surveyed B2Bs say they ...

Often when people talk about SEO, the importance of building a site with a proper, SEO-friendly site structure is generally left out.

They say a picture is worth a thousand words — and wow, are they correct! Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages ...

Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, ...