All types of websites and web apps, ranging from single page websites to large multifaceted web apps, are vulnerable to cyber-attacks. In 2016 alone, around 40% of security breaches on data primarily ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions.. That’s starting to change as more app publishers test in-app bidding and see ...

Accordingly, we’re uniquely positioned to deliver the industry’s first and only header bidding solution, FastLane, available for both in-app mobile and desktop inventory, covering the entire ecosystem ...

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

That means app publishers who use header bidding can include ads from Facebook’s Audience Network in their auctions. To enable this, Facebook is partnering with Fyber, MAX and Twitter’s MoPub.

AppLovin works with close to 90% of the top mobile gaming companies from around the world, and MAX’s in-app header bidding technology will bring AppLovin’s game developers a platform that ...