Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Elsewhere, Roblox will soon allow creators to sell physical merchandise inside their experiences. Previously, everything has been virtual, like with how the Beetlejuice Beetlejuice partner ...

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.

WOO NEW MERCH! Roblox Links:White Logo: <a href="https://www.roblox.com/catalog/1083281756/Official-iiFNaTiK-Season-II-White-LogoBlack">https://www.roblox.com/catalog ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...

Following Lacoste’s recent debut on The Sandbox, latest into the zone is adidas which is activating on gaming platform Roblox RBLX, in first instance via pop up stores carrying digital wearables ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its ...