“Low-resolution images or poor design can negatively impact your brand’s perception," agrees Carlin. 6. Keep it simple—but don’t be afraid of some surprises. Stay away from overly complex designs, ...

Curate your own (and your customers’) images. Monitoring your customers’ reviews and turning them into visual assets (images and videos) is a great way to control your brand sentiment under control ...

From logos, packaging design and store displays, to social media campaigns and even gaming apps, graphic design has become as essential to fashion as the clothes themselves. Behind every well-known ...

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo, color palette, typography, imagery, and design elements used on signs, ...

The new visual identity is centered on a crown device that houses the wordmark and creates a logo that nods to both Kleenex’s icon status and the image of a tissue being pulled out of a box. The ...

Bilan’s project for BrightSideGoods’ visual identity began to win awards, including the MUSE Award, NYX Gold Awards, and IDA Design Awards, totaling five awards for this project, helping Bilan ...

Creating Your Visual Narrative. When it comes to building a successful brand identity, it’s important to craft a unique visual narrative that reflects your company’s values and mission.

The project to create and implement a new university logo and style guide was completed in November, 2014. The visual identity brand guidelines include the university logos, colors, graphics, ...

Danish architecture firm BIG has designed the 3D graphics that define the identity of this year's 3 Days of Design festival in Copenhagen under the slogan Dare to Dream.