In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its digital interactions and online presence. Here, we will explore why digital ...

But developing a cohesive visual identity involves more than choosing colors; it requires a strategic approach to design that resonates with your audience. “Your visual identity tells the story of ...

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo, color palette, typography, imagery, and design elements used on signs, ...

In a move highlighting party over individual icons, the BJP in West Bengal has replaced leader images from its press ...

The new visual identity includes a sharper wordmark, cleaner typography, bolder packaging and BodyArmor’s first brand icon. These elements intend to modernize the product’s look while ...

The new visual identity is centered on a crown device that houses the wordmark and creates a logo that nods to both Kleenex’s icon status and the image of a tissue being pulled out of a box. The ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's ...

Last year’s edition, set in Malmö, Sweden, was inspired by the Northern Lights, while the 2023 contest, staged in Liverpool, England in lieu of Ukraine due to the Russian invasion, was a fusion of ...

The new visual identity includes a sharper wordmark, cleaner typography, bolder packaging and BodyArmor’s first brand icon. ... BodyArmor’s fresh design comes to life in “Choose Better,” a campaign ...