Once I started my company, I realized the importance of mission, vision, strategy and values. I'll share my understanding of these concepts and why each is essential.

So, whether your business is just beginning or is in its 50th year, it’s important to understand the role that vision, mission and values play—both what they are and why they matter.

Mission. Mission clearly communicates what your organisation does. It is a summary of your organisation’s purpose, the means you will use to achieve it and the core values that guide your work. It ...