The Print on MSN5h
Seduction to sanskar—How Darshan Patel’s Fogg helped India’s deo market grow up
Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...
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DARSHAN PATEL
In 2013, he raised 110 crore from venture capital fund Sequoia Capital for expansion and diversification of the flagship Vini Cosmetics, now known for brands like Fogg deodorant, Glam-up cream and ...