TV stand-up U&Dave 2010 - 2012 20 episodes (4 series) Each week a stand-up comedian performs to a group of people who wouldn't normally be their audience. ITV axed this show mid-run in 2007.

Before the coming of Dave, when a TV channel wanted to reinvent itself, or become more successful, it changed its programming. Yet here is a story that evidences the power of branding. uktv reinvented ...