The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

File this under the list of things you noticed once and never thought about again: Ever wonder what the lines on the side of your to-go Starbucks cup are for?

Baristas at the coffee chain have been forced to dust off their Sharpies to scribble names and messages on customers’ to-go cups as part of the “Back to Starbucks” initiative — and they ...