Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox Corporation. Players can now experience The Weeknd Hub, a place where ...

The Weeknd. Yes, it’s true, the best-selling artist has made its way into Roblox , and you can actually buy the “avatar bundle” for it so that YOU can look like The Weeknd. Pretty cool, huh?

Early adopters include Fenty Beauty, The Weeknd and Paramount. Dive Insight: Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market. Business Insider Subscribe Newsletters ...

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