Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox Corporation. Players can now experience The Weeknd Hub, a place where ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

There are plenty of things most people would be willing to do for $1 million, and now they can add taking part in Roblox's The Hunt: Mega Edition when the event starts on March 13.