Failure to follow corporate and industry rules will halt an SMS marketing campaign. U.S. rules require explicit opt-in before consumers can be sent promotional text messages. Authorizing marketing ...

Mobile marketing is a red ... agree that using SMS text messaging is a good way for an organization to get their attention. 4. Follow Up To Your Website Opt-In When someone opts-in to your website ...

We also looked for platforms that made regulatory compliance easy, from opt-in and unsubscribe messaging to easy-to-understand compliance reporting. When choosing the best text message marketing ...

But a well thought-out, opt-in advertising campaign delivered by text to people's smartphones can be a highly effective marketing tool--a much better one than email. "People sign up for email opt ...

“In our consumer research with The Harris Poll, for example, we saw that more than a third of moms are playing mobile games daily. That is huge.” The Future Of Opt-In Advertising It may indeed ...

You’re not wrong: Text marketing is on the rise, and annoyed consumers are sick of it. Consumer Reports has some tips on how to stop spam texts once and for all. "Sometimes people opt-in to ...

Under the Telephone Consumer Protection Act, companies must not only give people the option to opt out of marketing text messages, but are not allowed to contact them that way again if they opt out.