Craig the Brute became a meme sensation during the Halo Infinite’s first gameplay reveal, and has since become embraced by the development team who now have had Craig t-shirts made.

Develop Team Memes: Develop short, catchy phrases that encapsulate these values. One of Spotify’s team memes around the above values is “No Divas,” borrowing from the metaphor of music.

Honkai: Star Rail is a space comedy from Genshin Impact developer Hoyoverse, out now on PlayStation 5. The development process encouraged the localization team to add memes and other jokes.