Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Strategy matters. Far too many businesses I have encountered rely too much on tactics ...

If you ask me now what the difference between a strategy and a tactic is, I’d say a strategy is an accumulation of evolving tactics used to achieve a stated goal for the best possible ROI.

Some tactics do not fit well with a certain strategy. In the movie “Braveheart,” the English king orders his longbowmen to fire into a melee between English and Scottish infantry. At first his ...

In the example below, the marketing goal, strategy, and tactics work together to lay out a detailed plan for growing inbound leads from digital marketing channels. Marketing Goal: Increase the number ...

The terms strategy and tactics might seem interchangeable, but they refer to distinct elements of an advertising campaign. A strategy is a campaign's overarching plan, and the tactics are the ...

A marketing strategy is a researched, thought-out and well-planned document that details everything from historical data and business values to goals and metrics by which to measure success.

About 2,500 years ago, Chinese military strategist, Sun Tzu, wrote "The Art of War." In it, he said: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the ...

The difference—and balance—between strategy and tactics is very important in chess, which, like security, is a competitive endeavor. You’re fighting an adversary who tries to outthink you.

Commentary Strategy vs. Tactics: Two Sides of a Difficult Coin With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical ...