Khadija Khartit is a strategy, investment ... fostering a better understanding of the overall process. A functional decomposition diagram contains the whole function or project along with all ...

The Jobs-to-be-Done PyramidTM is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don't just buy products to perform tasks ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The circular strategy loop may be colourful but it is seldom a useful way to ...