Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Dončić's trade from Dallas and arrival in Los Angeles changed the NBA landscape in more ways than one this year ... new top jersey-seller … and the first player not named Stephen Curry ...