Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

While the latest ‘disease’ is self-inflicted, automakers are scrambling to respond and prevent sales from drying up. Ford got the ball rolling yesterday with the return of employee pricing for all, which can save customers thousands of dollars.