Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams. We dive into the marketing ...

European esports organization Fnatic has appointed sports marketing agency IMG as its exclusive commercial agency to accelerate the team's growth.

Among all of the chaos currently circulating within the sports world, we often forget that three years ago women’s college basketball was able to use the trademark “March Madness” for their postseason ...