On Roblox, old and new coexist. It’s an interesting manifestation of the company’s ethos, and one reflected in the decisions Roblox makes with its underlying technology.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

Yes, it’s true, the best-selling artist has made its way into Roblox, and you can actually buy the “avatar bundle” for it so that YOU can look like The Weeknd. Pretty cool, huh?

In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.

Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

Bringing together the NFL with SpongeBob and TMNT to Roblox’s over 70M daily users further demonstrates how the NFL is working to reach new audiences while engaging existing fans with ...

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.