If you recognize the cold, cloudy beverage, it may be because you yourself have been Smirnoff "iced" in the past. The ...

Shares of spirits company Diageo plc ($DEO) were in the spotlight as the company warned about a potential impact of $200 million to its second half operating profit ...

Diageo has set an ambition for Smirnoff Ice to reclaim its position as Britain’s top-selling RTD, following years of sales ...

Sanpellegrino Ciao, Smirnoff Miami Peach, NÜTRL Vodka Seltzer and much more in this week's round-up of beverage NPD ...

The highly anticipated Smirnoff Fiesta is back, bigger and bolder, promising a wholesome celebration of creativity through ...

EN-RICH-MENT is presenting the event in partnership with Walking With A Purpose. 8. Yakov Smirnoff to play Ohio Star Theater Longtime comedian Yakov Smirnoff will perform March 8 at Ohio Star ...

Doing what your buddy would do. In 2007 Smirnoff needed to do a communications effort to demonstrate to the Brazilian public opinion that it cared about responsible drinking. However, the brand was ...

Smirnoff has added Smirnoff Miami Peach, a 35% abv vodka-based spirit drink. The NPD combined “juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka that fans know and love”, the brand ...

Six Irish winners picked up awards at the annual European Sponsorship Awards which took place in London last night.