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Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Those are some of the questions I explore in this new series. It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese ...
A peek into the heart of the Swiss watch world
A series of visits into the heart of the Swiss watch world reveals how Chanel balances fashion and function in its timepieces ...
MarketWatch26d
Swiss Watch Exports Return to Growth Buoyed by U.S.
Exports of Swiss watches returned to positive territory in January, helped by growth in the U.S., which continues to be a key market for the sector amid signs of a potential rebound in demand for ...
Yahoo Finance20d
Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese watchmaker Seiko—a battery-operated quartz watch—kept time more ...