Niamh, who had spent £150 on three bikinis, was gobsmacked to discover that her her expensive purchase had a Shein label in it. In the first part of the video, Niamh was seen with her hand over ...

The brand's executive chairman doubled down on plans to move forward amidst potential tariffs and uncertain economic waters.

In fact, it's almost better than a traditional show. The catwalk's nice and all, but you can't actually scratch your ...

presenting a direct challenge to Shein. Additionally, brand aggregators such as Mensa Brands and TMRW house multiple fashion labels across various categories, further intensifying competition.