Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted.

For example, Bloomberg reported the results of a segmentation study on the customer experience (CX) management market, which is expected to hit $38.98 billion by 2030, with compound annual growth ...

To segment your market, start by choosing a category and relevant base, then a few examples. For example, you could segment your market by demographic based on age group, which may break down into ...

Segmentation analysis is extremely important to small businesses who tend to have limitations with their budget for advertising and marketing. Anand Mishra 10 Stories Monday January 21, 2019 , 7 ...

McKinsey highlights an example of an Eastern European telecom operator that leveraged behavioral analysis to identify the most appropriate customer outreach channel and timing.

Market segmentation, ... She co-founded and chaired Women in Technical Analysis. ... Patagonia's marketing strategy offers a highly visible example of psychographic segmentation.