Unlike past McDonald’s mascot campaigns, Grimace’s recent one seem calculated to appeal to the humor of Millennials and Gen Z ...

McDonald’s began phasing out McDonaldland characters — Ronald McDonald, Grimace, the Hamburglar, Sundae, Officer Big Mac, Mayor McCheese, Captain Crook, the Professor, and Birdy the Early Bird ...

Grimace, Birdie the Early Bird, and The Fry Kids. However Ronald's reign came to an end when McDonald's told customers that he would be taking a hiatus in response to a rather disturbing social ...

Here's how it happened. What even is Grimace? Grimace is one of McDonald's hype house of mascots, which includes Ronald McDonald, Mayor McCheese, The Fry Kids and Birdie the Early Bird.