Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with ...

building on the brand's previous strides to integrate in-store shopping elements into its virtual offerings. The collection builds on the latest digital expression trends reflected in Roblox's ...

Dress to Impress is an extremely popular Roblox ... of the VIP section, and approach one of them. Interact with the pod by ...

Following Lacoste’s recent debut on The Sandbox, latest into the zone is adidas which is activating on gaming platform Roblox RBLX, in first instance via pop up stores carrying digital wearables ...

Elsewhere, Roblox will soon allow creators to sell physical merchandise inside their experiences. Previously, everything has been virtual, like with how the Beetlejuice Beetlejuice partner ...

Cher will head to WMG’s music-themed Roblox world Harmony Hills, which will have its halls decked in festive decor, add new holiday-themed locations, and launch limited-time virtual merchandise ...

Most recently, the 59-year-old partnered with Pacsun to commemorate the first anniversary of Pacsun Los Angeles Tycoon on Roblox ... of limited-edition merchandise, available at Pacsun stores ...