Fortunately, things started to improve for Roblox in 2023. Bookings grew by 23% to $3.5 billion, revenue jumped 26% to $2.8 billion, and operating cash flow rose by 24% to $458 million.

Reuters. FILE PHOTO: The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021.

Roblox has adjusted its payment system to allow users to set regional pricing. This automatically adjusts the cost of in-game items to match the local economy of the purchaser.

The entity known as Roblox is a rather complex thing. It’s easy to look at it and say it’s “just a video game that millions play” and not think anymore about it. It’s true that this is a ...