The retail industry is becoming increasingly competitive, so businesses are turning to interactive experiences to set ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales. Published May 21, 2025 ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores.. Developed in ...

Roblox creators with a Shopify e-commerce store can sell physical and digital items on the platform. ... brands and intellectual property holders an opportunity to augment their retail presence.

Before launching its Roblox store, Mango entered the metaverse in 2022 by exhibiting three NFT artworks co-created with crypto artist Farkas during Metaverse Fashion Week. At that time, the ...

San Mateo, California-based Roblox Corp. (RBLX) reported beat-and-raise results for the first quarter of the fiscal year 2025, prompting analysts to raise their price targets for the stock. The ...

But if the test is successful, the retail giant will keep it going and add more products to the IRL Store. Walmart is betting big that Roblox’s plans to become the next Amazon are real and will ...

This is the next iteration of what retail shopping experiences look like.” Not only will the integration give Shopify brands another selling channel, but as the company pointed out in its announcement ...

Winnie Burke, the head of fashion and retail partnerships at Roblox, told Rolling Stone in a statement that Ikea’s new offering is one example of how brands can impact and connect with Gen Z ...

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a ...

Ecommerce firm Shopify is partnering with Roblox to allow its brands to sell physical items directly within the game. The tie-up will see Shopify’s checkout piloted into the video game, with a ...

Dive Brief: Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for ...