Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

Toy maker and media company Spin Master said its Sweden-based Toca Boca game studio will launch a multiplayer game experience globally later this year designed to provide a child-safe venue for ...

Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great. Skip to main content; Skip to header right navigation; ...

Roblox expects advertising to meaningfully contribute to overall results by 2025 or 2026, it told Reuters last month. (Reporting by Zaheer Kachwala in Bengaluru; editing by Alan Barona) Customer ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

Studios like my own, in integrating advertising into our games and using that to increase revenue and monetization," said Yonatan Raz-Fridman, founder of Roblox development platform Supersocial.