On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world. Roblox players loading ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...

Simon Gutierrez, a 17-year-old high school student who organized yesterday's Roblox protest against ICE, said that he wanted to attend the IRL “No Kings” protests this past weekend, but his ...

Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

Roblox is making a few other changes to Limiteds as well. Groups will be able to publish Limiteds beginning next week; previously, only individuals could sell them. The company will be removing ...

The ICE protests in Roblox have primarily taken place in Brookhaven, a massively multiplayer role‑playing experience on Roblox. The experience's name is based on the real city of Brookhaven, GA ...