(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform.

On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current iteration, Nikeland includes minigames such as tag, dodgeball and the floor ...

Arguably, Roblox has a head start over the many firms engaging in the metaverse race, including Meta Platforms (or Facebook, as many of us still call it). Even sneaker giant Nike (NKE) doesn't ...

Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for CryptoKicks could be a very profitable sales opportunity no one is talking about. Roblox is the pure ...

Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one ...