When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if… ...

Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February. The new ...

NERF seems like it could find a nice home on the Roblox app, which could translate into more real-life toy purchases. Maybe this will be the beginning of a deeper relationship between Hasbro and ...

Walmart has launched a pair of new virtual worlds in Roblox, the online game platform popular with preteens. Walmart Land and Walmart’s Universe of Play are thinly-veiled adverts for toy brands ...

Shares of Roblox Corp. and Hasbro Inc. climbed on Tuesday after the companies announced a deal to create new Nerf and Monopoly products based on the video-game platform. Hasbro, the nearly century ...

JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading toy and consumer products manufacturer, announces a super fun integration with Ami Amis™ in the ‘Fashion ...

A new holiday-themed Happy Meal is coming to McDonald's menu on Nov. 26. Each comes with two Pet Simulator toys, one to play with and another to gift.