Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

Her little girl had been playing Roblox, a popular children’s game ... make it impossible for the characters to stand closely to or interact with each other, Bhaumik suggested that would go ...

For media planners: if Roblox wasn't on the buy list, it might be time to revisit. For CMOs: this could be your next great attention arbitrage opportunity. And for creative teams: start thinking ...