As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

The Rebel Girls x House of Blueberry collaboration will take place in House of Blueberry’s shopping experience on Roblox, beginning with a launch event on Sunday, June 25 at 9 a.m. Pacific time.

The game accounts for as much as 30% of Roblox’s total activity, they estimated. “We have seen other titles break 10%, but we don’t think Roblox has ever had an experience be this dominant ...