Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Shares of Roblox have soared to their highest level since 2022 amid strong growth. The company is benefiting from efforts to diversify its revenue beyond in-game virtual items. The stock has more ...

Traditional advertising ... they build make people feel good. That’s why audiences spend more time in spaces constructed by creators not brands. Platforms like Roblox exemplify this shift ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse ...

Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available. The company says that tests of ...

Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step in immersive advertisement for both companies. The high rates of ...