Persuasion isn’t just for marketing. Every business leader persuades staff members to work in alignment with corporate values and strategy. Every business leader persuades suppliers and support ...

If you really could make a lie sound true by repetition, there'd be no need for all the other techniques of persuasion. Getty Images The ... ocean on Earth" is an example of a "known" items ...

But pick up a camera, and repetition offers a chance to capture intriguing images. Our previous appeal for black and white photos yielded a wealth of impressive work. Now, the challenge is to ...

Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

You can see this in the image from Asteroid City above ... cinema theatricality to the pop-art cinema of the late 1960s, for example in the films of the late Jean-Luc Godard.

provides theory and examples of strong persuasion techniques in a humorous format. Here are my big takeaways that business leaders can use in their daily communications. Repetition is vital.