Quantitative data interpretation is only part of the overall analysis for a survey. The research manager must also think of ways the information can be used to the company's advantage.

This process is most critical when it comes to crafting powerful sociological arguments and theories that are supported by empirical evidence. Our interest in the design of quantitative research and ...

This process is most critical when it comes to crafting powerful sociological arguments and theories that are supported by empirical evidence. Our interest in the design of quantitative research and ...