Examples of Qualitative Research Strategies. Qualitative research is the type of research people use to gain insight into a problem, issue or theory. Unlike quantitative research, ...

For example, in marketing, numbers can show sales patterns, but listening to customer opinions and reasons can tell you what they feel and why they buy, according to Tasker. Using both types of ...

Real Life Examples of Qualitative Forecasting. Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on ...