Key Points Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of it requires more data on hand, as well as a robust method of ...

Many disciplines employ these methods for successfully analyzing qualitative data. We wondered if quantitative methods would let us achieve similar ends, so we explored ways to potentially streamline ...

Without these methods, we risk misunderstanding people — and making bad policy. Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, ... Research has ...

BOSTON--(BUSINESS WIRE)--QSR International, the leading developer of qualitative data analysis (QDA) software, today announced the launch of the new NVivo, ... and NVivo is core to this process.

One chief insights officer said his company (on the Fortune 50) has huge sums of qualitative data “sitting in a trash can.” This problem affects B2C and B2B organizations alike.

Businesses use various quantitative data gathering methods to track productivity. The data can be used to rank employees and work units, and to award raises or promotions. Additionally, you can ...

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...