QR stands for quick response. There are multiple versions of the QR, including model one, model two, the Micro QR code, IQR, SQRC and the Frame QR ... much sense, but adding printed pieces ...

The sixty-second advertisement is almost solely composed of a QR code ricocheting against the sides of the frame, akin to a DVD Video logo that appears when a movie is paused for a long enough ...

The ad was, largely, a QR code scrolling across the screen and changing colors every time it hit the side of the TV frame, much like an old computer or DVD screensaver. IYER: How six plays helped ...