Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

whose dog served as the inspiration for the mascots. According to Stewart, the Labrador always resembled a polar bear to him. Insurance company Progressive didn't plan for Flo, the imaginary ...

But it was Progressive Insurance that swooped in giving Courtney ... Despite Courtney's reign as one of the zaniest TV mascots in history, her status has been called into question.

Familiar characters from Liberty Mutual, Allstate and Progressive were standouts ... emerged as the leading insurance mascots in Ad Breakthrough, Messaging, and Branding categories.